In each store for the newly-listed clothing and shoes fitted for large-scale promotion of the “New Tactics” behind the careful consumer will find a phenomenon: the mall is being quietly to the rising price. Love mall of Ms. Yao complain, although it is vigorously every store promotions, but if you enter a look, a pair of sandals price often exceeds 500 yuan a regular cotton dress priced at more than 1000 yuan is not uncommon.
To industry sources, the financial crisis, consumers develop a “do not promote the non-mall”, which allow some of the vendors in order to protect profits, have no choice but to raise prices, while the mall was fun discount through the campaign to increase sales. However, according to the first half of this year, the performance of listed companies report, promotional discounts have left many business earnings.
Retail performance was stronger than other provinces and cities
According to statistics, in the north to open a large department store and supermarket operators share in the first half although operating income growth of 4%, but net profit dropped 73 percent, significantly, the highest 10-year low; Yangtze River Delta, Hangzhou, Hangzhou, one of the four major department store giants Solutions 100 first-half operating income 8 million yuan, but its profits fell 5% year on year also appeared Nanjingxinbai net profit declines 25.75%; southwestern region of Chongqing Department Store in the first half net profit of 84.0331 million yuan, down 23.07%; South China 100 shares the same wide net profit fell 12.5%.
As China’s consumption of the engine in Shanghai, its retail performance was stronger than other provinces and cities. Bailian Group, a commercial carrier to the writer who said that according to his understanding, in Shanghai’s operating income and net profit businesses generally to maintain growth, but the decline in gross margins, sales, profit growth is also smaller than in previous years. According to the performance of shares of 100 joint report of the first half operating income of 5.348 billion yuan; operating profit of 355 million, an increase of 0.52%; net profit of 208.9 million yuan, an increase of 1.76%. Among them, the commercial portion of the revenue reached 4.909 billion yuan, rose 7.26 percent, but gross margin was 20.43%, a decrease of 2.68 percentage points.
Luxury sales growth decline
It seems extraordinarily rapid development momentum outside of the luxury goods industry, the same decline in growth rate is the problem. According to statistics, in 2008, China’s luxury goods reached 8.6 billion U.S. dollars, accounting for the global luxury market, spending 29%. However, according to the World Association of Research Center of the monitoring of luxury goods by the international financial crisis, the Chinese luxury goods market is currently in the world has dropped to 25%.
But there are a number of international luxury goods giant to speed up expansion in the domestic contrarian. In February of this year, with a 180-year history of the world’s leading department store Takashimaya Japanese department store in Shanghai, Tokyo, also announced the official stationed in Shanghai Gubei, 2012 will be here to open first stores in mainland China. In May, covers an area of 1600 square meters in Shanghai GUCCI new flagship store in Nanjing West Road and Shanxi Road interchange opened.
