70% of customers buy only the most vicious discounted products, and then turned around and left
The United States has just past, the “Nightly Madness” shopping season on the first day a good start, with sales up 3% over last year, though it is the worst performance in three years, but in the global financial crisis, everyone Wujin purse of the moment, has been better than expected. But the U.S. media warned that sales growth is based on businesses at the expense of profits, big price war at the expense, because of the worsening economic crisis, the prospects for this year’s shopping season are not optimistic. In fact, Saturdays and Sundays downward trend in consumption has emerged.
Businesses at the expense of profits earned popularity
The Associated Press reported that in October the United States more than 10 years of retail experience the most severe cold snaps, so they generally can not hold the year-end sales season too much hope. In order to prevent “黑色星期五” performance hard to see, some merchants from the middle of the night to open the door is open to some Costly provide a very favorable rate. Reporter in Los Angeles the same day the northern part of a Nautica store shopping, yawned security, said the store from 10:30 last night to open the door, and target is 24 hours without closing. In Los Angeles, Singapore and exclusive luxury beach Street, Armani, Gucci and other brands have launched a rare one discount.
“黑色星期五” sales statistics began in the early 90s of the last century. Since the data are almost occupied the U.S. National retailers, 10% of total annual sales, it has become a Wall Street analyst observed an important indicator of the U.S. retail industry. Headquartered in New York, a retail consulting firm, said last Friday the nation’s retail sales of about 10.6 billion U.S. dollars, compared with an increase of 3% a year earlier, “If the inflation-adjusted, then the sales figures this year, almost the same as last year.” Although this result has been better than expected, but were not satisfactory. Last year, this indicator than the 8.3% surge in 2006. The company said they were unable to determine the next few days whether it can maintain this momentum. Customer growth consulting company, President Johnson said: “Although the sales data blooded friday performance was good, but we can not predict the performance of the entire season. In such a difficult economic environment, this momentum can be maintained long?”
